TNNA Highlights

For this summer's TNNA trade show, we decided to shake up Berroco's traditional booth arrangement by adding the Yarn Bar. Styled to look like a juice bar, we offered up pitchers containing our new yarns, ready for shop owners and designers to sit down and knit a few rows.

LEFT and CENTER: Norah and Andra (Berroco's NE sales rep) tending the bar, RIGHT: Norah and me

Yarn Bar patrons spent a lot of time working with novelty yarns like Link™ and Nanuk™, and Boboli™ and the new shades of Flicker™ also proved very popular when seen in person. We also gave away over 200 cups filled with mini-balls of new fall yarns. Laura from Four Purls in Winter Haven, FL, won $500 off her fall order after entering our Yarn Bar raffle!

LEFT: Giveaway cup, CENTER: Yarn Bar raffle sign, RIGHT: Raffle tickets stored in a blender

We had a great time in Columbus, and thanks to everyone who stopped by our booth at the show. If shops would like to create their own Yarn Bar promotions, please contact Warren at wwheelock@berroco.com for details.

Amanda Keep
Designer

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