Introducing our FALL/WINTER 06-07 Collection:
 We are pleased to introduce our newest pattern booklets and yarns for Fall/Winter 06–07. The information and links below are visible only to shopowners and will be made available to the general public early in June ’06 via our KnitBits® e-newsletter. Please take this opportunity to review what's New This Season from the comfort of your computer. Of course, you are welcome to contact your local Sales Representative to schedule an appointment in your shop. If you prefer, you may place an order directly with one of our Customer Service Representatives by calling us at 800-343-4948.
 Our new price list is accessible as an Adobe PDF file by clicking on this link: Berroco Price List – May 1st, 2006
New Patterns: Available in June 2006
New Yarns: Available Now
Here's a sneak preview of our 6 Fall/Winter 06-07
yarns:
Pure™Merino is a cabled, multi-plied gourmet basic yarn that is spun from 100% superfine merino. In a palette of 40 shades, this washable wool is perfect for all members of the family including babies.
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Keltic™ is a marled color change yarn with a long, subtle repeat. It’s a wool blend available in 7 colorways and a perfect wooly choice for all members of the family. |
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Smart™Mohair is a blend of mohair, acrylic and stretch polyester. Why is this yarn smart? It’s a soft and lofty mohair blend with elastic memory. |
Memoirs™ is made of 2 components, one strand of beautiful brushed mohair and one strand of thick and thin wool roving. Each strand is exquisitely painted, creating 8 individual bouquets of color. |
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Trilogy™ is a strand of a fulled bourette, a ribbon and two cotton components all held parallel with an invisible nylon binder. It’s a feminine alternative to tweed. |
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Ultra™Alpaca is the ideal balance of luxurious supple alpaca and soft wool blended together and spun up perfectly round and light. There are 50 incredible shades chosen to resemble plant-dyed colors. Our range of colors includes solid shades, natural heather shades and the irresistible jewels of the collection, dyed heather shades. |
Expanded Color Ranges: Available Now
We have expanded color ranges for many of our existing yarns. Click on the links below to see our updated shade cards. For pricing and put-up on these products, click here for our Berroco Price List – May 1st, 2006
TNNA Show, Indianapolis: June 10-12
 We will be exhibiting at TNNA - The National NeedleArts Association trade fair at the Indiana Convention Center, Indianapolis, Indiana, June 10th through the 12th.
Come visit us to see our entire collection at booths 801, 803, 805, 807, 809, 900, 902, 904, 906, 908. For further information about the TNNA Show, http://www.tnna.org
 Norah
Gaughan has just published
her first book, Knitting Nature. Stop by the Berroco booth anytime to chat with Norah and get your copy signed.
Berroco.com Webmaster Helps Shops Create Websites that Sell:
 As you may have read in an earlier issue of Insider, our very own Berroco webmaster, Lynn Carlisle, has created Yarn-shops.com, a unique web development service designed specifically for yarn shop owners by people who know the business. Yarn-shops.com offers affordable web and e-commerce packages that put you in control of your shop's website 24/7. Plus, yarn-shops.com plans publicity, advertising and e-marketing to drive traffic—and sales—to your site.
Visit www.yarn-shops.com or contact Lynn at 252-752-9426 or email lynn@yarn-shops.com to hear how you can take control of your website and sell online quickly and easily.
 Email
us your comments and ideas on what you would like to see in future issues. We firmly believe in good communication between retailer and wholesaler and hope that Insider will help achieve this goal.
As always, thank you for your support.
Warren Wheelock, President
Berroco, Inc.
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