Price Increase Effective May 16th, 2005:

Due to the dramatic weakening of the US dollar against the Euro, we will be raising pricing on several Berroco®, Wendy, Peter Pan, Sunbeam and Lang products effective May 16th, 2005.

All orders received on or before May 16th for immediate delivery will still receive current pricing. Therefore, please take a moment to review your stocks and take advantage of our current pricing.

Our entire price list is accessible as an Adobe PDF file by clicking on the link here: Berroco Price List – May 16th, 2005

Sneak Preview of Fall/Winter '05:

Have a sneak preview of our 6 newest Fall/Winter ‘05 yarns, Foliage™, Vibe™, Runway™, Air™, Suede™ Tri-Color and Softwist® Colors. This is only a teaser of our entire collection which includes expanded color ranges of existing yarn lines as well as 4 new pattern books. Be sure to set aside some of your fall budget for these great new products. For pricing and put-up on these products, click here for our Berroco Price List – May 16th, 2005.

Foliage™ is a woolly roving, spun loosely of fiber dyed color striations that create novel color effect. 12 unique color combinations inspire creativity for knitting and crocheting for men, women and children. Choose from colors based on New England's peak foliage harmonies, sophisticated menswear tweeds, brilliant optical brights or sweet baby mixes.		Vibe™ is a quick knit yarn. It is composed of a thick and thin, pure wool roving in brilliant modern solid color that runs parallel and randomly interlaces with a strand of black Suede. This chunky, feltable yarn is very 21st century modern, available in 7 colors that grab your attention from clear across the room.		Air™ is our woolly blend, big needle yarn that is as soft and light as its namesake. In 6 striped space dyed shades, the color shifts rhythmically and creates a striped pattern that is very “soft focus.”
Runway™ is a couture novelty yarn that's practically "ready to wear." This fantasy scarf yarn has random flags of leather-like gold or silver appearing among space dyed paper flags and pigtail strands, mixing color and texture to the max. It's available in 5 shades. Use on its own or trim with it.		Suede™ Tri-Color is a close cousin of our popular Suede yarn, with a clever twist on space dye. Inspired by the tie-dyed look of the 60's, 3 colors appear and gradually overlap, creating an ikat and ombre effect. Knit it or crochet it for a hipper than hippie accessory.		Softwist™ Colors is a variegated version of our classic, basic Softwist.

Make an Appointment to see Berroco’s Fall '05 Collection:

Your local sales representative has now received our Berroco Fall 05 Collection. This year’s collection is extensive, with many new yarns and patterns from Berroco, Wendy, Peter Pan and Lang Yarns.

If you’d like to contact your representative, please use our
Sales Representative Directory.

Drive Sales In Your Shop using Berroco’s Patterns:

We have an extensive area of our website called Pattern Library which lists both our published “Preview Patterns” as well as “Free Patterns” & “Web Exclusive Patterns.” Here are a few tips on how to drive sales in your shop by using these areas of the website.

Preview Patterns

• Encourage customers to “take a tour” of all Berroco patterns from the comfort of their home computers.

• Once they find a pattern of their choice, they can easily “click” for yarn amounts, specific colors and quantities used.

• Even if you do not carry their chosen yarn, you can always place a special order with Berroco and expand your sales.

Free Patterns

• Encourage customers to print their own personal copies of these free patterns from their home. Yes, unlike our published patterns, our free patterns may be printed and copied freely.

• Or go one step further by printing complementary copies yourself and then placing copies next to your Berroco yarn stocks.

• Give the pattern away free with the purchase of the yarn.

Web Exclusives

• And just like the Free Pattern section above, Web Exclusive patterns may be printed and copied freely.

• Or go one step further by printing complementary copies yourself and then placing copies next to your Berroco yarn stocks.

• Give the pattern away free with the purchase of the yarn.

Email us your comments and ideas on what you would like to see in future issues. We firmly believe in good communication between retailer and wholesaler and hope that Insider will help achieve this goal.

As always, thank you for your support.

Warren Wheelock, President
Berroco, Inc.