Berroco Insider #1

Dear Shopowner,

Welcome to our debut issue of Berroco Insider, our free trade-only e-newsletter. Your subscription has been approved and you will automatically receive monthly issues of Insider direct from our desktop to yours. Through Insider, we will be able to let you, the retailer, know about exciting opportunities and initiatives here at Berroco.

New For Spring/Summer '05:

Spring ’05 has already started for Berroco. We began shipping your orders as early as December and are now in full tilt shipping our newest yarns, Bling Bling™, TuTu™, Gem™ and Zodiac™. If you are not already familiar with our newest products, please explore our yarn detail pages on our web site by clicking on any of the balls pictured below.

Bling Bling, TuTu, GeM & Zodiac Book 202 Book 202 Book 202 Book 202

We also have a new collection of 4 pattern books featuring both our new yarns and our established yarn lines. All 4 books are now in stock and currently being shipped with your Spring orders. For a quick preview of each of the books, click below on any of the book covers for further information.

4 New Pattern Books Book 204 Book 203 Book 202 Book 201

Check your Shop Listing on archive.berroco.com:

Yarn Shop List PageAs of January 7th, our web site archive.berroco.com was updated with all the new products. To take full advantage of any consumer demand in your area, make sure to check your shop listing for accuracy. Start by going to our Yarn Shop Page and then click on your state. All listings are sorted by zip code (ascending order). A listing may include your shop name, address, telephone (800 and local), fax, email address and web site. Our goal is to bring customers right to your doorstep.

Free Subscription to KnitBits®:

KnitBitsNow that you are already a subscriber to Berroco Insider, you have automatically been added to our consumer e-newsletter KnitBits. KnitBits is mailed every 2 weeks to your customers and packed with yarn and pattern updates. Most issues also include free internet patterns to further “whet your customer’s appetite” for Berroco yarns.

In future issues of Insider, we plan to include a feature “Getting to Know our Staff” which will include photos of our staff as well as our sales representatives.

Email usEmail us your comments and ideas on what you would like to see in future issues. We firmly believe in good communication between retailer and wholesaler and hope that Insider will help achieve this goal.

All always, thank you for your support.

Signature
Warren Wheelock, President
Berroco, Inc.