Insider #14 eNews from Berroco

Dear Shopowner,

Natural Fiber Classics:

We are pleased to introduce our new ranges of Natural Fiber Classics including Berroco Peruvia®, Pure®Merino Heather and Ultra® Alpaca.

Peruvia™ is our newest South American import available in a range of 22 heathers and 3 solid shades. Made from 100% Peruvian Highland wool, this yarn is ideal for felting as well as regular knitting. Two new patterns for Peruvia will be introduced in KnitBits® #176 on February 23rd.

Pure™Merino Heather is a new interpretation of our popular Pure®Merino. These subtly colored heather shades are spun in Italy from top dyed extra fine merino wool. Interchangeable with our existing Pure Merino patterns, the heather shades were featured in our recent issue of KnitBits #175.

Ultra™Alpaca continues to be a hit with its unique blend of super fine alpaca and Peruvian Highland wool. With the addition of our 8 new heather shades, Ultra® Alpaca is now available in 58 colors including both solids and heathers. In addition to the many patterns already available, new designs for Ultra® Alpaca will be featured in upcoming issues of KnitBits.

		Peruvia™ 25 Shades 100% Peruvian Highland Wool 174 yards/100 gram hank 4.25 sts = 1", #10 US needle $37.50 wholesale/bag $7.50 Suggested Retail Feltable
Pure™Merino Heather 9 Shades 100% Extra Fine Merino Wool 92 yards/50 gram ball 4.5 sts = 1", #9 US needle $40.00 wholesale/bag $8.00 Suggested Retail Machine Washable		Ultra™Alpaca 8 new heather shades 50% Super Fine Alpaca 50% Peruvian Highland Wool 215 yards/100 gram hank 5 sts = 1", #8 US needle $42.50 wholesale/bag $8.50 Suggested Retail Feltable

Berroco Yarns and Family Tree by Barbara Delinsky:

In collaboration with best selling author Barbara Delinsky, Berroco is proud to present a knitting collection inspired by her newest novel, Family Tree. Our "Family Tree Knitting Collection #263" contains 4 designs inspired by characters in the novel. Berroco is also distributing Barbara Delinsky's novel Family Tree, published by Doubleday.

Family Tree:
The new novel by best selling author
Barbara Delinsky

Wholesale $15.57 per Copy
Sug. Ret. $25.95
Published by Doubleday

Berroco's Family Tree Knitting Collection #263:
Berroco's newest pattern booklet inspired by the characters in the Family Tree novel

Berroco Booklet #263 (4 color, 8 pages)
Wholesale $21.60 per Dozen
Sug. Ret. $6.00

Preview all 4 designs below:

Read all about Barbara Delinsky and Family Tree in KnitBits #174. If you're not familiar with our KnitBits, take a tour through our archives. Or better yet, become a subscriber by entering your email in our Subscription Box located in the upper right hand corner of our home page!

Search Box: New feature at archive.berroco.com

We have just added a new Search Box to our web site home page. Now you can quickly find a particular yarn or pattern by simply typing its name into the Search Box. With one click of the Search button, you'll receive up to 100 search results per page!

Yarn Shops Locator: New feature at archive.berroco.com

We have just added a new Yarn Shop Locator to our web site. Our locator makes it easy for your customers to find your shop with our easy to navigate map. Click on the Yarn Shop Locator and check to see whether your shop information is up-to-date. In addition to your store address, your listing may include your telephone, fax, email and web address. If any corrections, please email us at mwheeler@berroco.com

Time For a Visit With Your Sales Representative?

You are welcome to contact your local Sales Representative to schedule an appointment in your shop. If you prefer, you may place an order directly with one of our Customer Service Representatives by calling us at 800-343-4948.

Email us with your comments and ideas of what you would like to see in future issues. We firmly believe in good communication between retailer and wholesaler and hope that Insider will help achieve this goal.

As always, thank you for your support.

Warren Wheelock, President
Berroco, Inc.